Celebrity weddings, including the royal wedding can either be beneficial for your wedding business, or can harm it; it just depends on how you utilize the event. Christine Dyer recommends taking the time to utilize celebrity weddings to boost your visibility in her article.
For instance, if you write blog articles about the event it will pull in people who are interested in the event. That in turn can move them towards checking out your site. They may become customers, but even if they don’t buy a thing, the benefit to you is in the fact that it boosts your Google rankings, making it easier for brides to find your business.