Posted by BookMoreBrides
By Megan Miranda 1. Keep Your Startup Costs Low Fortunately, starting a wedding planning business isn’t as expensive as opening a store or restaurant. You won’t have the cost of renting a large office space (at least at first) or purchasing expensive tools. However, there are some startup costs that you need to consider before […]
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Posted by BookMoreBrides
By Kristie McCauley You probably see a lot of advice about how to SEO-up your website copy and content so that it attracts brides online. The challenge you might (or might not) be facing is how to attract local brides, or at least the brides that are marrying in the area where your wedding business […]
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Posted by Stephanie Padovani
Guest Post by Kristie McCauley If you take a look around at wedding planners’ websites (come on, you know you’ve checked out the competition and your colleagues!) you might notice a trend in listing prices. The majority of wedding planners that I know and speak to DO NOT list their pricing on their websites. Is […]
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Posted by Stephanie Padovani
Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to […]
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Posted by Stephanie Padovani
Question: Do you think my business is too specialized? “I have a couple of questions. (1) Do you think you can be too specialized? (2) Or what if the industry doesn’t understand (hence doesn’t value) what your specialty is? I am a wedding designer, not a planner. Everyone gets that very confused. Would love to […]
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Posted by Stephanie Padovani
Q – How do I keep people from taking advantage of my free advice and then booking their travel through an online website? “One of my biggest frustrations as a travel agent is getting on the phone with a bride or groom and giving them great tips for their honeymoon, and then they don’t book […]
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Posted by Stephanie Padovani
By Alyssa Johnson There is nothing like planning a wedding to bring out the anxious in an otherwise calm and carefree bride or groom. I can attest to that – I just got married in early March, and the whole process definitely brought out the crazy in me. I thought I had an easy time […]
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Posted by Stephanie Padovani
It’s official: your follow up sucks and it’s costing you business. Most wedding pros SAY they follow up multiple times. They SAY they respond quickly. They say, “I’ve tried everything and nothing works to get a response!” You’re probably guilty of one of the 7 embarrassing reasons why the bride blew you off. Here are […]
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Posted by Stephanie Padovani
Tis the season to get engaged! While ⅓ of engagements happen between Thanksgiving and New Year’s Day, surveys predict that over 6 million couples will get engaged on Valentine’s Day. Think about it: all those Love Actually-loving, Notebook-watching couples who will very shortly be starting the bizarrely beautiful and positively stressful process of planning a […]
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Posted by Stephanie Padovani
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