How to Build a Wedding Company Culture That Lasts

By Kevin Dennis, Fantasy Sound Event Services A successful wedding business doesn’t simply run off of an inventory of competitive products or a repertoire of useful services. Without a strong company culture, a business can easily derail despite its great offerings, so it’s key to incorporate an effective atmosphere into your company sooner rather than […]

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Why I Quit the Wedding Business

It started with guilt. My husband and I were wrapping up our meeting with a young couple, all beaming smiles and big wedding expectations. We’d charmed them with the Steph and Jeff Show, as usual. They’d entered our home as nervous soon-to-be-weds, and were leaving as friends. “It’s so cool that you get to do […]

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7 Reasons Why Wedding Pros Are Awesomely Weird

Wedding professionals are some of the weirdest people I know. I can say that because I am one. They’re weird in the good way that makes them stand out. In an inspiring way that means not caring what other people think and doing what you love no matter how crazy it might look. They’re awesomely […]

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Should I Change the Name of My Wedding Business?

“My business (Elegant Ensembles) has been around 28 years now, and I’ve brought two DJs in their late 20’s on as junior partners (their business is AMG entertainment). “I’ve absorbed their business into mine, but we’ve been going in circles on rebranding our company…EE seems a bit dated (Ensembles does sound kind of classical), AMG […]

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Why Millennial Brides and Grooms Won’t Call You

By Lucas Padovani Baby boomers, Generation Xers, Millennials. Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls. As a Millennial, I’d like to shed some light on this issue.     Simply put, we won’t call you. Now this fact alone raises […]

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3 Security Tips For Wedding Pros

By Cassie Phillips Book More Brides knows weddings, and they know how to make it in the industry. Every single article they have on their website has allowed me to get a clearer idea of what the industry is like and what people need to do to improve their lot. After reading this, you should […]

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5 Mistakes Killing Your Wedding Business Profit

When we started our wedding business 14 years ago, the secret to our success was simple. NUMBERS. We set income goals for our business and posted them all over the house. Starting at $500 a month all the way up to $20,000. And we hit them every single time. Until we stopped looking at our […]

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