The Not So Secret Habits of Wedding PR Savvy Pros

Bride with speech

by Meghan Ely   I’ve always been particularly envious of wedding pros who could grab a 120″ linen, a handful of flowers and some table numbers and turn it into a thing of beauty. Me? I’ve always been an excel spreadsheet girl. My couples’ Grand Entrances always started on time and my post-reception “what do we do […]

Click Here to Continue Reading...

How to Get the “On the Fence” Bride to Book NOW

dog wedding

Question: Does a “Limited Time Offer” Really Work to Get More Sales? I understand that the “this week only” thing is the scarcity tactic. We learned that in the BluePrint. It worked when you did it to me because I already trusted you and as it turned out you over-delivered with the blue print. So […]

Click Here to Continue Reading...

How to Get More Referrals For Free

handshake

Question: Should I Offer a Commission in Exchange for Referrals? We are looking to partner with a handful of event planners and venues in our area to be their preferred photo booth vendor. Is it customary to offer them a % commission on their referrals that end up renting a booth from us? If so, […]

Click Here to Continue Reading...

How to Get More Leads and Book ‘Em

couple cookies

Question: How do I find the leads that want my service and figure out how to package and price my services so that they are desirable? Hello Stephanie, I’m sure you get hundreds of emails from around the world and I know I’ve responded to your “what is your biggest problem” query before. Like many […]

Click Here to Continue Reading...

How To Make Business Personal

business conference

Social network has opened the door to giving that personal touch that brides have been looking for in the wedding vendors that they choose to work with. Catherine posted on WeddingWire Pros that according to Gary Vanderchuk they don’t just want to hear about the brand, they want to know that your company is human. […]

Click Here to Continue Reading...

How Can I Convince Brides of My Value Immediately?

money jar

Are you sick of getting emails from brides who only seem to want to know about price? Not if you’re available, not the quality of your service, but HOW MUCH? You know you do excellent work.  That’s not the problem.  How do you convince her that you’re worth the price? There are some very specific […]

Click Here to Continue Reading...

“Just Serve Cheap Sheet Cake,” She Said

wedding cake

We all get steamed sometimes when people don’t value our professional services.  It’s frustrating when we put so much time and money into really getting good at what we do. Most of the time, I keep my head up and try not to flinch when (clueless) brides and grooms mention things like… iPod weddings Craigslist […]

Click Here to Continue Reading...