What Seinfeld Can Teach You About Booking More Weddings

seinfeld pose

There’s an episode of Seinfeld where George Costanza comes to the conclusion that everything he does is WRONG, and that’s why his life sucks.  Jerry tells him, “If every instinct you have is wrong, then the opposite would have to be right!” George decides to do the exact opposite of everything he would usually do.  […]

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5 Powerful Strategies to Wow Couples and Prove Your Value

business delegation

More lessons learned from this year’s EPMEN conference, this time from Peter Merry’s presentation, “Showcase Your Value!” Peter is a WED Guild entertainment director who commands a rate of $5,000 and above for his services.  How does he pull it off when couples seem increasingly price focused? A few highlights from his presentation for communicating […]

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How to Win Friends and Referrals in the Wedding Business

wedding preparation

Question:  What can I offer other wedding professionals that will make them want to partner with me? “I’ve been reading a lot of your stuff this week and have already implemented your price shopper template, created a business FB page and began comments and liking other vendors and venues, and re-thinking some things about my […]

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