Why This Bride

My best friend is planning a wedding. She lives out of state but is coming back home to get married. So, as best friends do, I offered to help get information on vendors in our area to make it a bit easier for her.

I went to a few bridal shows to gather as much information as I could. I was surprised at how much changed since the last show I went to, only three short years earlier, when I was planning my own wedding.

I saw several vendors, who I’ve affectionately called “Superhero Wedding Pros” – they do everything for their couples.

An interesting concept, I thought. These vendors seemed to have the longest lines, and couples genuinely seemed happy to know they can basically do one-stop-shopping and get a photographer, DJ, officiant, limo driver, etc. all from one place. Some of these vendors have been doing it a long time and really knew what they were selling.

To those who do this, and do it well, more power to you!

For those thinking about maybe branching out into this approach, I have some questions for you…from a bride’s perspective:

Why are you considering offering multiple services?

If there are companies out there doing that kind of work, where they pretty much offer everything, what is going to set you apart from them? Do you have the staff, time and energy to be able to handle and offer multiple services?

I love what Sarah Schupbach states in her article, How Time Equals Money: “Efficiency isn’t about running like crazy and never taking a break; it’s making sure that you have what you need to do the job, or finding a better way to do something you already do.”

If you are finding it hard to keep up with the service you are providing now, taking on more is not going to help you reach those goals.

Brides want to know that the vendors they are hiring are experts in everything they offer. The last thing you want to do is over-promise and under-deliver.

What are you an expert at?

Unless you have a huge staff with varying areas of expertise, like these successful multi-service businesses have, chances are, it’s you and an assistant or two or maybe a small staff.

As brides, we hire those who we feel are experts at their crafts.

Can you offer photography and DJ services and be and expert at both with a staff of two? What if you’re a DJ who also wants to add florist to your resume because you like flowers and do flower arranging on the side? Are you a florist or a DJ?

Before you start offering more services in the hopes of booking more couples, take a step back and look at couples might view that.

Make the service you currently offer your number one priority. Hone that! This can be even more profitable.

Being the best at what you do is going to attract more couples than doing more than you can handle.

What do you think about wedding companies that offer one-stop-shop services?

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Felicia Zammit-McMann

Felicia is a Hudson Valley-based recent bride who’s had a lifelong passion for the wedding industry. In college she interned at a couture bridal salon in London, and is currently a contributing writer for a Los Angeles based wedding blog called The Overwhelmed Bride. Like you, Felicia is currently working on making her passion for the wedding industry her livelihood.

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5 thoughts on “Why This Bride Doesn’t Trust Your Wedding Business”

  1. In a similar vein I was reading about couples who book all inclusive ‘destination weddings’ only to find out later that the photographer supplied as part of the package is a bartender the rest of the time, and if the couple want to bring their own photographer then they’ll be charged an additional $500 fee.

  2. Vivian says:

    I was one of those One -Stop-Shop places….I never took a fee for offering up other vendors. It was just a way to connect my clients to excellent service providers, which in turn helped me sleep better; knowing that they would be taken care of!

  3. Paul Robinson says:

    As a mobile DJ in my local market, it burns me up to have those out of town wanna be multi-event planning companies book local clients for a couple of thousand dollars & then try to farm out the DJ wedding gig to other DJs for $200 to $400 for 5 hours and expect that DJ to provide full top notch service that the same DJ would/could probably charge $800 – $1200 depending on what the couple wants. That out of town planner won’t be the pro DJ required & needed to meet with the clients & properly plan out their most important day. Affordable DJ’s Wanna Be Photography Co Combo Out of Town is a disaster of a joke. Yet they promote all over the USA and convince their clients that they are familiar in that local market. Then they put a misleading ad on Craigslist looking for local DJs to do weddings which may be 1 wedding in that market every 6 to 9 months. How do I know that? The lowball slime tried to recruit me to join their team and wanted to pay me $240 for a 5 hour wedding and have me bring all of my gear that I normally charge $1000 to perform in my Silver package.

    1. Steve Rubin says:

      Paul I totally agree. I’ve seen this on the photography side as well.

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