wedding reception

Gathering client reviews is crucial for all wedding businesses. Without those reviews your business lacks credibility. According to Andy Ebon’s article there comes a point where they become practically useless however. That point is when you have 50 or more reviews. 10 reviews is great. The difference it will make in turning leads into sales is huge. But 50 of those same reviews do nothing extra for you.

Andy had an interesting idea that will set your wedding business apart from the competition. Instead of just getting client reviews, what about getting peer recommendations? In a way this is already happening in the wedding industry when businesses are networked, and one business recommends working with another business. But you can take it a step further.

Get actual written recommendations, and incorporate using reciprocal link sharing on your website. Its one thing for a bride to say a business is good, but having others in the wedding industry say it’s good will set you far part from the competition. What do think? Is this something that you can see being beneficial for your business?

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5 thoughts on “The Next Step For Wedding Business Reviews and Testimonials”

  1. It’s certainly not realistic that a bride will read every single one of your hundreds of reviews.

    However, I’m inclined to agree with the ever-articulate GE on this one.

    A mountain of rave reviews is overwhelmingly impressive. She ain’t gonna read ’em, but she’s going to have no doubt about the value of your services.

    It’s still worth soliciting and posting reviews. The more “social proof” you have available, the more clearly and powerfully your value is communicated…which means you spend less time arguing about PRICE.

    We have over 100 survey reviews and 30+ testimonials posted on a couple different review sites out there, not to mention the hundreds of blurbs posted on our website.

    It gives the impression that our rave reviews are “everywhere” and “everyone” says we’re the best. Which all plays into our Ultimate Plan.

    The amount of effort necessary to collect these reviews and testimonials is tiny compared the return on the investment.

  2. GE says:

    A bridal prospect sees a mountain of testimonials, more than she’d ever bother to read, a “preponderance of proof” – and the sheer volume of this mountain alone sends it’s own message. Sort of like the court room scene from “Miracle on 34th Street” when they dump huge piles of letters to Santa Claus in front of the Judge. He doesn’t have to read each one to know Kris Kringle’s Santa Claus. He doesn’t even need to read a one.

    OK, I know that’s only a movie… But then the bride sees another vendor with only half that amount. So maybe there is a diminishing return – if you expect a bride to read up to 100 testimonials. But otherwise, the message is clear without reading a single testimonial, and that is: this guy has twice as many people saying goods things as that guy does.

    Peers applauding you is wonderful too. On my site I have a nice comment from several photographers who’ve been kind enough to write me a flattering note. One of them is one of the “top 10 photographers in the world” according to American Photo Magazine.

    To a bride, they know it’s a good sign. They’re just not that into it like a photographer would be, that’s all.

  3. Karen says:

    This is very enlightening to me—- I am intimidated at times when I see 50 or more client 5 star testimonials on other photogs sites— this puts it in prospective for me.


  4. Anne Roos says:

    Best way to get peer reviews is to use sites like and LinkedIn. You can always copy those reviews over to other media and utilize them that way.

  5. Wedding DJ says:

    Recommnedations from anyone that has seen you work is a benefit – from a fellow professional it adds more gravitas

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