The #1 marketing resource for the wedding industry
Here’s your dilemma: You work a wedding with a DJ you’ve never met before. He’s amazing. Perfect announcements, guests dancing all night long. The bride and groom embrace him at the end of the night. You decide to start recommending him to your couples. Then two weeks later, after you’ve given several couples an enthusiastic […]
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What can you give your fellow wedding peeps to show your love and appreciation? Here are a few unusual ideas for the wedding vendor in your life. Gift #1 – The Perfect Pricing Plan Pricing your packages and products is tricky, but it gets a lot easier when you have done for you market research […]
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The top concerns of wedding business people are… Getting more leads. Booking more weddings. That’s what the Wedding Business Acceleration Summit, a free event just for wedding professionals, is all about! It’s 7 days of totally FREE, high value wedding marketing strategies you can use to book more weddings at higher prices. Watch the video […]
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As a wedding vendor you are very used to scheduling in couples for consultations and meetings. But what about everything else that you do? Without a planned out schedule it’s incredibly easy to get off track from what needs done. The smaller your business is, the more critical it is that you prioritize what needs […]
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Getting paid big bucks for a high end wedding is wonderful. However any time there is a royal wedding in the world you have to wonder if there is such a thing as, well, too high end. I would assume that the wedding vendors for a royal wedding would make a killing, but at the […]
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Gauging whether your wedding business is in the running with a bride can be a little difficult. So how do you do your best to avoid turning them off? The first impression that a bride has of you and your store is usually what they end up going with. Don’t assume anything. Always ask what […]
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Have you ever wondered what really makes brides choose one vendor over another? The Perfect Wedding Guide puts together a yearly panel of real brides and asks those hard questions. The interesting thing is that no bride on the panel replied that the design or product was the deciding factor for the vendor they went […]
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Do you ask before you pitch? Do you have an arrangement with your clients and potential clients that allows you to market to them? No? Maybe its time you did. Steph and I spoke at a wedding business marketing conference recently and I asked our audience who has a lead capture on their website. A […]
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