Recently, we had the pleasure of interviewing Nancy Tucker of Weddings Beautiful. She provided some great insight and advice about the issues facing wedding planners today, along with some great ideas to help overcome challenges and have a successful wedding business. What is the biggest challenge facing wedding planners today? Today’s wedding planners face many […]
As a wedding vendor you are very used to scheduling in couples for consultations and meetings. But what about everything else that you do? Without a planned out schedule it’s incredibly easy to get off track from what needs done. The smaller your business is, the more critical it is that you prioritize what needs […]
There is a lot of pressure in business to “get ahead.” While you do want to build a successful wedding business, you also need to take time to switch from looking at your business from the perspective of business owner to the perspective of a client. You might do great at what you do, and […]
A mistake that a lot of businesses make is that their content sounds the same as everyone else’s content. Now I don’t mean they are all writing the same thing. Instead they are all writing in the same professional voice. While being professional is important, so is making sure that your content has its own […]
One of the best parts of a major election year is the fact that it gives everyone the chance to think through what they believe, and more importantly what it takes to build something successful. For a president people have to ask themselves “can this man lead our nation to greatness?” while for the wedding […]
If you’ve ever tried looking into Google to find out what kind of apps they have that would be helpful for your business you’ve probably found yourself overwhelmed. They have a ton of different tools, and each one is set up in a certain way that will help different businesses at different levels. Some are […]
Over the last few years the look of marketing has drastically changed. People have gone from using phone books and listening to radio and TV ads and have switched to checking out websites and looking up companies on Facebook. It’s not that TV, radio ads and phone book listings are irrelevant, the actual issue is […]
“I work in the wedding business, so I don’t have repeat customers.” I’ve heard wedding pros say this numerous times, and I’ve even said it myself! I always assumed that because we specialize in weddings, repeat customers were an impossibility. Unless, of course, Divorce (the wedding business unmentionable) comes into the picture and the bride […]
It never fails, at least once a week I hit something that makes me think “there’s got to be a tool out there that would help me do this faster.” Well guess what. While technology is continuously evolving there usually is something out there that will help you with whatever it is you need help […]
One of the biggest challenges a wedding vendor faces is standing out from the competition. With the low cost of entry and the flood of amateur wedding vendors in the market, it only grows increasingly difficult to stand out. It’s more important than ever that you discover the uniqueness of your business and communicate it […]
