We Spoke & The Knot Listened!

High fives to everyone who read my last article (“Stand Up Against The Knot’s Proposed Price Quote System”) and copied and pasted the enclosed email to their sales reps! Just a few days after my article went live, I received an email from Kate Ngo, Director of Product for The Knot. She wanted to talk! […]

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WeddingWire vs. The Knot Advertising

WeddingWire vs. The Knot

Don’t spend your precious advertising dollars until you read this! WeddingWire and The Knot are the two most prominent sites for wedding advertising in the US.  They’re often put head to head with this question, “Which is better?” Both sites offer free listings, reviews, educational events for wedding pros and wedding planning resources for couples. […]

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7 Sneaky Ways to Reach Couples With Facebook Ads

Tempted to try Facebook Ads?  Given up on them because they “didn’t work?”  Even if you’re getting some results (most wedding pros aren’t) you’ve barely scratched the surface of the amazing marketing possibilities of this medium. I’ve adapted Aaron Zakowski’s “naughty” article, 10 Sneaky Ways to Use Facebook Custom Audiences for our own wedding industry. […]

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