The #1 marketing resource for the wedding industry
“What business are you in?” The first answer that comes is never the most complete. Wedding photography. Entertainment. Wedding planning. Travel. Officiating. Venues. A million other wedding pros could give that exact answer. This dumps you into the same category as the competition. You look the same as everyone else, and when couples can’t tell […]
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“The customer is always right.” It’s a saying designed as a reminder to do everything possible to make the customer happy. It’s a staple cliche of customer service. You know this isn’t true, don’t you? Sometimes the bride or groom misunderstands your instructions. Their opinion may be based on lack of information. Or you may […]
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How much would you pay for a $20 pair of shoes? Before you answer that question like a wise ass (Handsome Jeffrey!) check out this story. Payless Shoes, famous for their cheap footware, recently did an experiment. They rented out a former Armani storefront, stocked its shelves with $19.99 heels and $39.99 boots and set […]
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My friend Dahlia had been bugging me for months to visit the farm with her. “Please, Stephanie,” she said. “You’re gonna love Insook’s Farm!” I didn’t know why it was such a big deal. I mean, I like fresh vegetables from a local farm, but I didn’t get why my friend was so worked up […]
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Standing out from you’re your competitors should be the goal of every business. After all, if you blend in, then how on earth are brides going to find you? Normally I love home shows. They have some of the coolest ideas and companies with booths set up, samples of food, and great marketing strategies that […]
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