The #1 marketing resource for the wedding industry
by Jeff Hellenbrand “I worked with a bride who seriously pushed me to the limit. She haggled me down to the bone before she even signed the contract. She was needy, demanding and even unreasonable. I bent over backwards for her, even though I got the chills every time her number popped up on caller […]
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I’ve been in the wedding business a while…over 12 years, in fact…and in the process I’ve crossed paths with more than a few brides. There are a few misconceptions about them that I simply must expose. *deep breath* WARNING: Prepare yourself for a healthy dose of sarcasm. All those lacking a sense of humor, […]
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Marketing has come a long ways since the advent of social media. Whereas in the past there was an invisible glass wall separating clientele from businesses, today there is major ongoing interaction directly between clients and business management. The wedding industry has amazingly taken much longer to tap into the change which has lead to […]
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Before you start blasting out emails to brides…how are you going to get them opened? You can send as many emails as you want, but if she doesn’t open them, if she deletes them, or if they end up in her spam folder they are simply a waste of time. To figure out what might […]
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You’ve got that bridal show lead list in your hot little hands, but before you start blasting out emails, take a gander at the CAN-SPAM Act. These guidelines dictate what you can and cannot do with email addresses if you are using them for commercial purposes….which you are. What You Can’t Do and Must Do […]
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If you haven’t heard about QR codes, you have probably seen them around. They are gaining popularity, and are no longer being used just to track vehicle parts. So what are these codes for? They are used to store information such as a url, contact information, hidden text, or basically any type of encoded information […]
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Brides often “bailout” of reading a website within 5 seconds if it doesn’t grab her attention in that amount of time. It’s not hard to make sure you are grabbing her attention as long as you are using the top tips to website home page design. According to Chris Jaeger’s great blog “Marketing to Brides […]
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These are the most Frequently Asked Questions of wedding vendors and blog posts that offer tips and strategies to answer them. We’ll be adding to this list as we go, so if you have a question you’d like us to answer, please leave a comment and we’ll get to it as soon as we can. […]
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A lot of businesses are still wondering why on earth they would want to have a profile or fan page on Facebook. In fact a huge number DON’T have any type of Facebook presence at all. So why would a wedding business want to have a fan page on Facebook? What is the draw that […]
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Having a Twitter account is a great way to keep up with your network, as well as build a solid list of leads. The short amount of space allowed keeps everything feeling personal, and promotes a feeling of relationship between those Tweeting. As cool as all that is, there are lines that you shouldn’t cross […]
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