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The Secret to Getting Real Bride Leads with Pinterest

Posted by Stephanie Padovani Pinterest logo

We know that brides are on Pinterest.  Statistics tell us that approximately 80% of Pinterest users are women.  Here is how Pinterest defines its primary uses: “People use boards to plan their weddings, decorate their homes, and share their favorite recipes.” There’s no doubt that many of the brides you want to reach are on […]

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The Importance Of Research Before Marketing

Posted by Sarah Schupbach

I’ve come to realize that there are two types of marketers. Those who come up with an idea and throw money at it hoping it will work, and those who do their research before starting a marketing campaign and see good results. If you are having trouble seeing any results from your efforts in bridal […]

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Wedding Industry Trends: On the Rise or Going Down the Drain?

Posted by Stephanie Padovani living room

What do YOU think about the state of the wedding industry today? We recently asked this question in an email and were amazed at the differences of opinion and perspective. (A special shout out to Penny, Heather, Lou, Marie, Richard, Gary, Shirley, Dana and Diana for your thoughtful replies.  Thanks!) WATCH THIS VIDEO to learn […]

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The 8 Secrets of Wedding Businesses Who Thrive in Any Economy

Posted by Stephanie Padovani

  Do you stay up at night wondering how your competition does it? Are you spending all of your time trying to figure out exactly where you can get better, high-end bride leads? Or any leads at all? When you start a business, you do your research, you talk to those you hope to emulate, […]

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What Happened to the Wedding Economy and When Will It End?

Posted by Stephanie Padovani reception table

  When you started your wedding business, you probably had dreams of an inbox crammed with emails from brides desperate to book you, a telephone ringing off the hook, and a mailbox so full of CHECKS that the postal delivery person had to personally hand you all of your mail…but somewhere between dreams and reality, […]

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Brides Uncensored: What They REALLY Think About You

Posted by Stephanie Padovani

Jeff’s Side of the Story… Being in the wedding business,  we tend to be absent from quite a bit of the weekend social life our friends and family tend to enjoy.  You can imagine how excited we were to be invited to an adult Saturday night party that we could actually say yes to! I […]

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4 Steps That Prove to the Bride You’re Worth It

Posted by Stephanie Padovani Bride & Groom

  This week Jeff and I went shopping for a mattress. It’s not the sexiest purchase in the world, but we’re both tired of sleeping on what we fondly call, “the potato chip” and waking up with stiff necks, so we can put if off no longer. There we are in this boutique mattress store […]

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Why Being the Best Isn’t Enough

Posted by Stephanie Padovani geese on lake

  I just finished reading The Education of Millionaires: It’s Not What You Think and It’s Not Too Late by Michael Ellsberg. It shook up my thinking about what it takes to succeed, and there is one point that’s particularly relevant for wedding vendors. The Lie We Buy We believe that if we study really […]

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5 Rules in 5 Minutes for Bride Attracting Content

Posted by Stephanie Padovani couple reading books

  I recently read an article on Search Engine People called, “5 Rules in 5 Minutes to Get Permanently Better Performing Content” that inspired me to come up with some “rules” just for wedding professionals. Here goes… 1) Write for your ideal client. If your market is weddings, you need to write blog posts and […]

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Why Your Business Marketing Isn’t Enough

Posted by Sarah Schupbach ok magazine

  You know your wedding business is good so you use that confidence to tell everyone about yourself. Unfortunately that doesn’t always bring in the results you want to see. Why, if you are marketing like crazy aren’t the brides flocking to your doors? It’s a little thing called influence. Just because you know your […]

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Hi!  We are Stephanie and Jeff Padovani, a husband-wife power business duo.

We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.

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