5 Ways to Get DIY Couples to Hire You

By Venus Marigmen When Ralph popped the yes-no question that came with a sparkling rock, one of the many thoughts that immediately came to my mind was this: We are definitely DIY-ing this wedding because there’s no way we can afford to hire wedding professionals. While I was excited and honored to be asked to […]

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3 Client Communications Lessons From a Dog Trainer

The other day Jeff decided to teach our dogs to drag their doggie beds from my office to the living room on command. This is a regular nightly activity, and Jeff was tired of doing the moving. “Chili, get your bed,” he said, pointing to her dog bed. She wiggled with excitement and looked around […]

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Sales Tips From Personality Trainer Vickie Musni

I first met Vickie Musni by attending one of her personality seminars at the Mobile Beat DJ conference. The following year we roomed together at a Mark Ferrell MCing workshop and have since shared rooms at a few industry conferences together. Vickie has a lot of valuable knowledge to share with the wedding community about […]

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3 Reasons the Bride Says “Yes” to Paying More

I’ll never forget the thoughts I had at the first bridal show I attended: excitement mixed with trepidation with a huge smattering of cynicism. As I was meandering through the different rooms, I came across a limo company that was going on about how they provide a red carpet walk-up to the limo and champagne […]

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5 Ways to Book Wedding Clients Without Meeting Them

By Megan Miranda With YouTube, Pinterest and other social media platforms, potential clients can learn a lot about you before you’ve even said hello. For this reason, brides may send you an email getting straight to the point — what are your prices? Read on to learn how to book this tech-savvy bride without ever […]

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How To Sell to a DIY Couple

By Adrienne Woolsey As if I didn’t spend enough time perusing Pinterest already, since getting engaged, it seems that I frequent my Pinterest app more and more looking for wedding inspiration and budget friendly DIY ideas. Pinterest no longer acts solely as an online inspiration board- it is changing the way we do weddings in […]

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3 Reasons Why a Bride Chooses You As Her Wedding Florist

By Ryan & Rachael O’Neil Imagine this: you’re expecting your first child. You’re incredibly excited but you’re also very nervous. It’s about to be a big life change for you and you want to choose the right pediatrician. You’ve never done this before so you begin talking to friends and googling until you get carpal […]

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How Do I Sell More Dresses In My Bridal Shop?

My Bridal Shop

Question: How do I get brides to buy my gowns? “So I’ve been a wedding DJ for 6 years. I charge well over the average DJ price + consider myself to be fairly savvy about marketing to brides. I recently opened a bridal shop (in addition to DJing)….And I’m finding that NONE of my DJ […]

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