If you’ve already been on Twitter you probably have a personal account where you share informal information about your daily life. That is where most people start, and honestly where I started before I knew anything about the world of Twitter with a purpose. Once you are ready to use if for a business however things change like crazy if you want people to follow you.
First off, use your business name as your Twitter account name. When people see the business name they will know who you are, and the long term memory connection will be able to happen. Second of all, and Christine Dyer of Bridal Tweet says this is the most important step of all, when you Tweet, “be purposeful, provide value, and show that you are a wedding expert.” Don’t talk about your knee replacement, but do talk about the business strategy you implemented, or a wedding you just finished.