A wedding business getting tired of attempting Facebook marketing isn’t new. In fact local wedding businesses struggle a lot to make Facebook marketing work. That doesn’t mean that you should give up, or that it won’t work. It just means you have to know what to do to see results.
Stephanie Padovani’s guest blog on Mobile Beat does a great job in summing up what you need to do to succeed. It isn’t enough to be on Facebook, you’ve got to be in the right places, and you’ve got to build relationships. Relationship building for the sake of marketing isn’t a new idea, but it is one that many businesses struggle in applying online. The reality is that marketing on a social platform like Facebook is the same as marketing anywhere else in person. Build a relationship. Provide valuable information, and turn your marketing efforts around so that they actually work. What do you think?