The #1 Thing You Must Get All Your Couples To Do

By Adrienne Woolsey As far as Monday’s go, I haven’t had one as awesome as Monday, August 24th, 2015- sunny blue skies, sandy toes, the sweet smell of salt water and the new promise of getting to spend the rest of my life with my boyfriend after a surprise proposal on the beach! But before […]

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How to Fire a Client

How to fire a client

What?!??  Why would you want to fire a client? The reasons are numerous, including: The client is horrible to work with. You hate the type of work. It doesn’t pay. The client is never happy. The bottom line: you get to choose who you work for, the type of work you do and how much […]

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3 Signs It’s Time to Fire a Client

Sometimes you just have to let them go. When we started our DJ business, the first were the class reunions.  Ugh. These clients had no budget for entertainment and the guests never wanted to dance.  All they wanted was to talk and catch up.  And God forbid you ended up with a school that had […]

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How to Turn an Upset Bride into a Loyal Client

Worried Bride

With emotions running high in the wedding industry there may be a time when you’ll have an upset bride or groom on your hands. Whether you’ve screwed up or you feel the couple is overreacting, it is important to your wedding business reputation that the situation is resolved.  So what should you do? In this […]

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The Secret Email Spam Problem No One Warns You About

Gmail Spam Folder

What this wedding photographer was sharing horrified me. “Our email inquiries dropped. I thought we just needed to do more marketing,” he said. “Then we finally figured it out. The email notifications from the contact form on our website were going straight to our Spam folder. We’d been missing every single inquiry from our contact […]

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How to Use Neuromarketing to Book More Brides

Hand Holding Brain

Guest post by Katie Smyth. Humans are wired to seek pleasure and to avoid pain – it’s a primal and integral part of our makeup. Neuromarketing studies consumers’ reactions to marketing stimuli – in this post we’ll look at how using just one principle can book you more brides! Neuromarketing helps us understand the ‘why’ […]

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Shocking Secret Shopper Results Reveal Wedding Pro Fails

fail stamp

It’s official: your follow up sucks and it’s costing you business. Most wedding pros SAY they follow up multiple times. They SAY they respond quickly. They say, “I’ve tried everything and nothing works to get a response!” You’re probably guilty of one of the 7 embarrassing reasons why the bride blew you off. Here are […]

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