The #1 marketing resource for the wedding industry
It’s almost time for the ball to drop as we celebrate the arrival of the New Year 2019. I can hardly believe it! Since I kicked New Year’s resolutions to the curb years ago because they’re both inauthentic and ineffective, I prefer to sashay into 2019 a little differently. The end of the year is […]
Click Here to Continue Reading...
Sometimes I treat my business like an old work horse. When things are going well, I keep pushing her. “C’mon, Bessie! Go, go, go!” When things aren’t going so well, I curse and swear and threaten to turn her in for a new model. In the toughest moments and the busiest times, it’s important to […]
Click Here to Continue Reading...
I got my legs professionally waxed this week. (You’re welcome for the visual OUCH.) Something interesting happened: I walked in planning to spend about $150 and ending up with a bill of $219.80. Was I ripped off? Brainwashed into overspending? Confused by the inhalation of perfumes and tonics? Nope. I was HAPPY about it. I […]
Click Here to Continue Reading...
How much would you pay for a $20 pair of shoes? Before you answer that question like a wise ass (Handsome Jeffrey!) check out this story. Payless Shoes, famous for their cheap footware, recently did an experiment. They rented out a former Armani storefront, stocked its shelves with $19.99 heels and $39.99 boots and set […]
Click Here to Continue Reading...
This is a sponsored post. By Christine Dyer, Bridal Tweet Whether you are developing a website, advertisement, email, or Facebook post, it is critical that you tap into both the emotional and rational needs of engaged couples. The key is to understand what those needs are. For wedding marketing to be effective, I believe it […]
Click Here to Continue Reading...
By Kylie Carlson, International Academy of Wedding & Event Planning That critical time of year is here, when wedding pros prepare for the New Year by forecasting all of the upcoming trends. Our fourth annual International Wedding Trends Report is full of the latest predictions by the industry’s most trusted experts. We’ve included highlights of […]
Click Here to Continue Reading...
Recently, 80 zillion men and women who just OMG love the royals got something new to squee about: the upcoming nuptials of Prince Harry and American actress Meghan Markle. I expect Twitter and Instagram to explode during the actual ceremony. I mean that literally. Your computer, if you have the misfortune to be logged on […]
Click Here to Continue Reading...
It’s not written about as often as it should be, but one of the dicier wild cards for wedding pros and their clients alike are the parents (usually the mother) of the bride and/or groom. How much authority and sway will she hold? If it’s not a lot, will she be okay with that? Is […]
Click Here to Continue Reading...
Last year, there was a spot of controversy over a Brides magazine piece which laid out which wedding pros a prospective bride and groom should or should not feed over the course of the big day. Specifically, the writer suggested that, in most situations, photographers ought not be fed. A lot of people objected to […]
Click Here to Continue Reading...
Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means. Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points. Since you’re in the wedding business, you’ve seen more than one emotional response, […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
Enter Your Name and Email Below For Instant Access!