The #1 marketing resource for the wedding industry
Need a cool way to drum up business? Check this out, what a great idea!! It’s a marketing campaign for wedding photographers. Find your target demographic. Like Bridal shops, for example. Put together some nifty little gift vouchers – get creative! Great looking packaging is key! The gifts should be something to do with […]
Click Here to Continue Reading...Why do we let words on a computer monitor affect us so much? Who knows why, but we do. We see a new comment or message and our hearts do a little flutter. We hover over the link in anticipation. (You do it. Admit it.) And how deflated do you feel if you see it’s […]
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Before requesting a reader or customer to perform an act, such as subscribe to your blog or go to your wedding website, think about what it is that draws you to do the same for other businesses. Why did you click on that last link? Something enticed you to do it, right? Marketing copywriting: The […]
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You can lead a horse to water, but you can’t make him drink. Sound familiar? Too often the blame is placed on “others” when results aren’t what were expected. “I went to this class, but I didn’t learn a thing.” Did you take notes? Did you pay attention? Did you study for the test? Or […]
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Have I mentioned how much I hate sales? Pretty sure I have, but I’ll refresh your memory anyhow! There’s almost nothing I hate more than being sold. What I mean by “being sold” is being pressured and pushed. I can’t say “NO” quick enough when I feel like I’m being sold. The worst sales tactic […]
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I know of more than one business that has a concept or product that is so rare and so needed, that if done right…well, their business could EXPLODE. We’re talking Fortune 500 here. Sales can be in place and booming. Your product could be flying off the shelves. Your phone could be ringing off the […]
Click Here to Continue Reading...Ever hit “send” while writing an E-mail and say….”Oops!” So have I. I’ve been too forward, too mean, said something I didn’t mean to, or just plain sent it before I was ready.. And immediately regretted sending the E-mail the second I hit “Send.” There’s an Undo button in just about every program out there. […]
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Seems like all the wedding professionals are jumping on the social media band wagon these days. Does it really live up to the hype? While I feel that, in the pros and cons of things, there are plenty of cons to social marketing, I feel there are lots of pros! However, I also feel that […]
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Which way would you prefer to get your point across? Putting all of the information you wish to share into one long article or publishing the information in several small blog posts? I think there are pros and cons to both of these approaches…the one long […]
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Or at least add to it a little bit. I am a to-do list FREAK. FREAK. I live my life by a to-do list! Work, home, play. You name it; it’s on a list. I’m addicted to that sense of accomplishment I have when I see everything checked off on a to-do list. But let’s […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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