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Dawna

Great Marketing Strategy for Photographers!

nikon camera

Need a cool way to drum up business?  Check this out, what a great idea!! It’s a marketing campaign for wedding photographers.   Find your target demographic.  Like Bridal shops, for example.  Put together some nifty little gift vouchers – get creative!  Great looking packaging is key!  The gifts should be something to do with […]

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Which Type Are You?

Why do we let words on a computer monitor affect us so much? Who knows why, but we do.  We see a new comment or message and our hearts do a little flutter.  We hover over the link in anticipation.  (You do it.  Admit it.) And how deflated do you feel if you see it’s […]

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How to Earn a Bride’s Click

question marks

Before requesting a reader or customer to perform an act, such as subscribe to your blog or go to your wedding website, think about what it is that draws you to do the same for other businesses. Why did you click on that last link?  Something enticed you to do it, right? Marketing copywriting: The […]

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Results CAN Be Guaranteed!

satisfaction seal

You can lead a horse to water, but you can’t make him drink.  Sound familiar? Too often the blame is placed on “others” when results aren’t what were expected. “I went to this class, but I didn’t learn a thing.”  Did you take notes?  Did you pay attention?  Did you study for the test?  Or […]

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What Works in Sales?

living room

Have I mentioned how much I hate sales?  Pretty sure I have, but I’ll refresh your memory anyhow!  There’s almost nothing I hate more than being sold.  What I mean by “being sold” is being pressured and pushed.  I can’t say “NO” quick enough when I feel like I’m being sold.   The worst sales […]

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6 Ways to Keep the Money You Make

money roll

I know of more than one business that has a concept or product that is so rare and so needed, that if done right…well, their business could EXPLODE.  We’re talking Fortune 500 here. Sales can be in place and booming.  Your product could be flying off the shelves.  Your phone could be ringing off the […]

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Oops! Don’t Read This Email

Ever hit “send” while writing an E-mail and say….”Oops!” So have I.  I’ve been too forward, too mean, said something I didn’t mean to, or just plain sent it before I was ready..  And immediately regretted sending the E-mail the second I hit “Send.” There’s an Undo button in just about every program out there. […]

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Wedding Blog Tips: Big or Small?

the blog

                  Which way would you prefer to get your point across?  Putting all of the information you wish to share into one long article or publishing the information in several small blog posts? I think there are pros and cons to both of these approaches…the one long […]

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Kill Your To-Do List

to do list notebook

Or at least add to it a little bit. I am a to-do list FREAK.  FREAK.  I live my life by a to-do list!  Work, home, play.  You name it; it’s on a list.  I’m addicted to that sense of accomplishment I have when I see everything checked off on a to-do list. But let’s […]

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