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Question of the Week: Why should I switch my website to WordPress?



Dear Stephanie,

I want to get a better understanding of why I would want to change my Website to WordPress? What does it have to offer me that I don’t have on my site? My website is with Vistaprint and just wanted to know if it would be advantageous for me to which or not? I have tried to Google and research it, but it mostly talks about setting up blogs, so could you help explain to me if it’s better to have WordPress over Vistaprint and why? I pay a lot for Vistaprint and so was wanting to switch, but it would be a hassle and so I want to know that I would not be jumping out the Frying Pan and into the fire.

Thanks so much for your help…



The short answer to your question about is it better to have a WordPress site vs. Vistaprint: YES.

Template setups like Vistaprint really limit what you can do with the website.  You’ll probably discover this (if you haven’t already) when you want to add features and make changes. Your site in particular could really benefit from a move to WordPress.

Here are some of the improvements WordPress would give to your site:

  • More flexibility: literally hundreds of plugins to add pretty much any feature you want, from photo galleries and review listings to e-commerce and more.
  • Easily add new content to your site as either a page or a blog post.
  • Better SEO: Vistaprint isn’t set up well for SEO (despite what I’m sure they’ll tell you.) WordPress is very well optimized for SEO right off the bat, which means its easier for searchers to find you. You’ll get more targeted traffic.
  • Ease of hiring programming help. Because of the popularity of WordPress it’s relatively easy and cheap to hire someone to design it for you.
  • Integration with other applications. WordPress is the #1 choice of third party software and websites when it comes to creating easy to integrate website solutions. For example, we use an email service that has special integration features for WordPress, but we can’t use them on our Joomla site.
  • Cost savings. WordPress is FREE, so your only cost there is hosting. Its popularity also lends to less expensive help and there are many powerful free plugins available. It ends up being a lot less expensive and more effective than most alternatives.
  • Design: Both free and premium WP themes will give you a more sophisticated look and feel to your website.

My recommendation would be to migrate to a WordPress based website. However, is now the best time for that? Ask yourself these questions:

  • Does your website have ALL the features your clients want?
  • Does it function the way it should?
  • Are you getting as many website visitors as you’d like?
  • Are those visitors turning into booked weddings for you?

If your answer to any of these questions is NO, it’s time to seriously consider moving to WordPress.

Would that be jumping out of the frying pan and into the fire? Well, WordPress is extremely popular and well-established with an amazing amount of support and programmers available. That means it’s here to stay, at least for the foreseeable future, so your site will be able to grow as technology changes.

That does NOT mean that you won’t have to reinvest in your website. Expect that you’ll need to make changes every year or so as a regular cost of doing business. WordPress is a great platform to build on as your business and website grows, but like any other aspect of your business you need to improve and update over time.

I’m not sure what you consider expensive when it comes to hosting and programming costs, but your website is a business investment that really pays off if you do it right. Go too cheap and you’ll lose business without even knowing it. Since over 85% of brides plan their weddings using the internet, the importance of your website is only increasing.

To sum it all up: is your website really working to get you new leads, collect them and turn them into booked weddings? If not, it’s time to invest in improving your website. WordPress can be a powerful part of that.

Got a wedding business question you want answered? Email Stephanie & Jeff and you could be the next Question of the Week! All personal details about your identity will be removed unless you specify otherwise.

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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23 thoughts on “7 Reasons You Should Switch to WordPress”

  1. Michael says:

    I wish we could force EVERY VISTAPRINT customer to READ THIS FIRST before they get involved with a wizard website builder like VistaPrint..

    25% of EVERY website out there is NOW WordPress NOT vistaprint…there is a reason why you are in the “minority” with your vistaprint website.

  2. Ryan Bowman says:

    Hey Stephanie, Good advice and I couldn’t agree more. But I could give a word of caution. I build sites for clients and use WordPress because of the reasons you describe above. I also talk to a lot of people about WordPress vs website builders.

    It’s important to realize the benefit of website builders is the simplicity of building the site. Most of them use a drag and drop interface that is super intuitive. I did a video walkthrough of the Vistaprint website builder and people can see what I mean by “drag and drop” here:

    While WordPress is also simple compared to typing raw HTML code, it is a bit more complicated. It’s not exactly “drag and drop” simple. Because of the popularity of WordPress, you can easily find some youtube videos or web pages with tutorials. But it will take a little bit more time to figure it out. It’s worth it for all the reasons Stephanie describes. Just make sure you are prepared to dedicate a little bit more time to learn how to use it.

  3. Christina says:

    hi! Stephanie, frankly I couldn’t believe my eyes this article has actually been written by a wedding expert! is it possible that a person has so versatile tastes and is so good in them? I totally agree that WP is the top CMS to use, and I think you and your site visitors could use a tip – when switching to WP, you either have to pay much or wait long or do a lot of megaboring job moving the posts over. Luckily, i spotted a tool which allows to avoid this, and – this is the most incredible thing- it’s free. Maybe it’ll be of use –

  4. I absolutley love the functionality of wordpress driven websites. They are easy to use, easy to update and look crisp. The thousands of plugins allow you to customize your site to your preference. If you need help there are hundreds if not thousands of forums to find an answer to your questions that most likely someone has already asked.

    I have a question: I want a vistaprint theme for wordpress? How do I get the theme without using their extremely limited services? I spoke to vistaprint and they said you have to get their services. It’s 2012, I know there has to be a way around it. Thank you!



    1. Hi, Jason. Am I understanding you correctly that you want to have a WordPress website that uses a theme that looks like the Vistaprint interface?

      I’m not familiar with Vistaprint, but you can get a WordPress theme that looks like pretty much whatever you want. The admin and behind the scenes stuff will all be WordPress. Studio Press is a very popular site to get a premium theme, and it’s worth paying the small fee for premium.

      If you were wanting to use WordPress on a Vistaprint site, you’re out of luck. Vistaprint down the template and the hosting, and as you said, the service is very inflexible. Basically, they call the shots.

    2. Jason says:


      Another Jason here 🙂 To help answer this question, lets start with what the term “Theme” means to different people. In a sitebuilder such as Vistaprint or GoDaddy Website Tonight, the Theme is the fixed layout structure. Some services allow more flexibility with color choices and fonts. As a freelance designer, to me “theme” means a starting point.

      Trust me, a competent designer can mimic the aspects of any Vistaprint theme you may like, but add aesthetic enhancements and functionality. And it can be affordable, but be careful who you choose. I’ve seen offers in the $800 range from some design houses, and all they do is take a pre-packaged, free wordpress theme and change a few colors and fonts, and paste in your content.

      I’ve done some site migrations from existing Vista and GoDaddy sites into a custom-built WordPress theme for as little as $400, and that would be reasonable given that the existing site already has the content – photos and text.

      WordPress approaches themes differently than a site builder. Without getting into the technical aspects, they have flexibility beyond Vistaprint et. al., and as Stephanie says, many designers and programmers can work in WordPress. It is a great way to go, and 90% of the websites I make are done in WordPress, although I don’t use pre-packaged themes. I would rather custom code an original design than try to hack someone else’s (sometimes sloppy) work.

      A few notes of caution about WordPress:
      ~ Free themes can sometimes have malicious code, spam, or other bad crap. Hey it was free, what do you expect?
      ~ Default WordPress install needs some optimizing to speed it up. A custom made theme can be streamlined to remove unnecessary code.
      ~ Harden up your install. The default WordPress install is quite hackable, but there are many free plugins to tackle this.

      Is WordPress for everyone? No. Is it better than Vistaprint, et. al.? Yes!

      Great article, Stephanie!

      1. Great advice, Jason! It represents your business quite well. 🙂

  5. Anonymous says:

    Hello all,

    I set up my website on Go Daddy in June and I am not happy with their limitations. Can several of you that use wordpress post your website addresses so that I can look and see the differences that you all are talking about? Thanks

  6. Anonymous says:

    I currently use a template web site for my main photography web site and WordPress for my blog. However WordPress is so flexible and so easy to use and so good that I plan to use it to host my main web site also.

  7. Anonymous says:

    WordPress also offers some excellent plugins for SEO purposes as well. WordPress SEO by Yoast enables even someone with very limited knowledge to add Page Titles and Page Descriptions to the pages or posts with ease as well as providing additional information relating to the site. Google Analytics can also be easily added with a plugin enabling the site owner to track visitors and tweak the site to improve ranking.

    1. Great point, Adrian!

      WordPress is pretty well set up for SEO right away, but the Yoast plugins fill in any gaps.

  8. Anonymous says:

    I’ve used WordPress on and off for a while but I’m currently setting up a new site using it and I’ve been blown away with how much you can now do very cheaply and easily.

  9. Anonymous says:

    I switched to WordPress almost two years ago, and it works very well! I have three Word Press sites currently, my personal blog hosted on and two self hosted sites using the Word Press platform. I am working on adding two other sites not related to wedding photography, and I have installed Word Press sites for other small business, and they are quite pleased.


  10. Anonymous says:

    Noelle, I’ve just installed WordPress, and am beginning to update my current website using a template from Elegant Themes (

    A new review has been posted at Blogging Experiment, as well as tutorials that simply explain using WordPress:

    I like how clean and informative the Elegant Themes website is, and there are even themes for e-commerce so you can sell items on your website, already built into some of the themes. For only $39/yr you get access to 60+ themes, that look very professional, and there is 30 days of help from Nick if you run into trouble installing the themes yourself.

  11. Anonymous says:

    I’m an artist, not a techie. Please tell me what wordpress is in english. I have my website and other domain names with Intuit which I am very un happy with. They designed my site and did a really sloppy job. I want to keep most of the look of my site but I want to add more pictures for each piece of jewelry, I want to integrate a 10% off price automatically when they purchase 3 or more items and a whole bunch more things. Would I be able to do this myself? is this a drag and drop type set up? would I be able to transfer my site directly and then be able to make changes without knowing code?
    This is sooooo confusing! Is there a class or seminar (with pictures? LOL!) that I can take? I really try and be an informed consumer and this makes me really nervous.

    1. [quote name=”Noelle Kostraba”]I’m an artist, not a techie. Please tell me what wordpress is in english. [/quote]

      Let’s compare building a website to building a house…

      A house is built on a basic foundation and framework that set up the rooms. Then you fill in with sheet rock, add paint, windows, curtains, etc. You can knock out walls or expand and add new rooms so that the house looks exactly how you want, but the foundation remains the same.

      There are many different “frameworks” you can use to build your website; some are better than others.

      WordPress is that foundation and framework for your website or blog. It’s the structure and platform you build on, and you can make it look any way you want.

      For a slightly more involved (still non-tech) description:

      [quote name=”Noelle Kostraba”]Would I be able to do this myself? is this a drag and drop type set up? would I be able to transfer my site directly and then be able to make changes without knowing code?[/quote]

      Is it possible to do this yourself? Yes.

      But since you’ve clearly expressed your confusion and non-techie status :-), my strong recommendation would be to hire a professional to make your WordPress site look exactly that way you want.

      They take care of the coding pieces. Then you can manage the content (articles, images and video) yourself.

      [quote name=”Noelle Kostraba”]Is there a class or seminar (with pictures? LOL!) that I can take?[/quote]

      It’s coming! Jeff Long (see his comment above) is creating a WordPress website training just for wedding professionals. More soon…

      1. Anonymous says:

        Hi Jeff,
        I would be interested in receiving more information about the training for wedding profesionals.

        Linda Patterson
        Dazzle & Design

  12. Anonymous says:

    Two years ago (approx) I had my web designer assist me with migrating my blogger content to wordpress. There is a huge difference in the functionality!! It took me a little bit of time to learn how to tweak and optimize everything but it was worth it!

    Recently, I finished a complete set-up & intall of a wordpress blog (first time doing this). The process was fairly intuitive if you are already familiar with WP blogs and uploading to & editing a website. While I found myself challenged by a few things, I was able to have everything up and running within about 40 hours.

    I’m fanatic about self-hosted blogs and from an investment perspective, it’s very economical… You can host for as little as $5 a month with reputable sites and have complete control, as well as piece of mind.

    1. [quote name=”elisa | weditorial”]It took me a little bit of time to learn how to tweak and optimize everything but it was worth it!


      All this WordPress and website stuff can be very overwhelming and confusing when you start learning about it.

      Elisa, thank you so much for sharing your experience! Like anything else, learning to manage your website takes some time and effort, but there are few things that can have as much of a positive effect on your wedding business.

      It IS worth it!

  13. Anonymous says:

    Great article!

    WordPress also does an amazing job at integrating video, media, audio, social media and SO much more. The possibilities are endless of what can be done with WordPress!

  14. Anonymous says:

    I am pretty sure WordPress is free as far far as hosting too….unless you upgrade for more features. But I got my WordPress Blogg up and runninh with no costs whatsoever.
    I can’t figure out how to take pictures OUT f it though…it runs a slideshow at the top and it puts whatever it wants into it. Ideas?

    1. [quote name=”Cheryl Bolton-Reuter”]I am pretty sure WordPress is free as far far as hosting too….unless you upgrade for more features.
      I can’t figure out how to take pictures OUT f it though…it runs a slideshow at the top and it puts whatever it wants into it. Ideas?[/quote]

      I’m so glad you brought this up, Cheryl!

      There’s a particularly confusing aspect of WordPress because there are actually TWO types of WordPress sites:

      1) – This is a blog (like yours right now) that is hosted by You have a lot less flexibility and control.

      2) – This is blog or site (like that’s actually installed on your own domain. In fact, your entire website can be built using this type of WP platform so that you can have control over every page and post on your site.

      Both are free. When you install on your own domain you own the contents 100% and you can make it look however you want. The only price involved with using on your own website is that you need to pay for hosting, which you’re doing already for your website anyway.

      So moving your WP blog over to your domain on would solve your slide show problem. It would also allow you to add plugins, use themes and customize it however you want.

      I’m not sure, but you might be able to get some more control over the slideshow on your blog by upgrading to a paid program. Ideally, I’d move it over to your site.

      That’s the difference. Hopefully that makes more sense!

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